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Choosing an Invoicing App for Your Business
The eternal question: which invoicing app is best for you and your freelance writing business? Sure, you know you should be using one to send out professional-looking invoices and maybe even track your...
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Reality Blog: Another Option for Your B2B Niche
Finding a B2B niche or target market is a daunting task for many new writers. Just as important as what to write is who to write for. It’s no secret that specialists in an industry will make more money...
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What to Do When Your Client Goes Silent
There’s a scenario I hope never happens to you, but you should be prepared for it just in case. It’s when your copywriting client goes silent while you’re working with them. Let’s say you write a draft...
View ArticleVideo Tip: The Next Step with Your Prospect
Date: November 30 2018 Topic: Video Tip: The Next Step Presenter: Ed Gandia In this video tip, Ed Gandia explains his simple three-step process for addressing the next step with any prospect. When you...
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How to Minimize Requests for Client References
Reference requests can become a real headache for freelance writers. You know the scenario… You’ve had some preliminary discussions about a prospect’s needs. You provide him or her with a quote. The...
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Reality Blog: Prospecting for Gold in your Inbox
It’s hard to believe, isn’t it? 2018 is coming to a close… and fast! And as I look back on my tenure as the B2B Writing Success Reality Blogger, I’ve seen some real progress in my business. Sure,...
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The Key First Step for Every Copywriting Project
You’ve landed a prime copywriting project. There’s just one question… Where do you start and how? Well, let me share an illustration… Before I became a full-time freelance copywriter, I worked in the...
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Make B2B Social Media Work Harder for Your Clients
Are your B2B clients shortsighted about using social media? So many companies are… They think social media is about simply maintaining a brand’s image. But you can do so much more with it, like elevate...
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Reality Blog: An Audit of My Copywriting Business
As mentioned several times before, I was really moved by Ted Capshaw’s speech at the AWAI Copywriting Bootcamp this year. Ted is an excellent business and life coach. And a very good speaker, to boot....
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Attracting the Right B2B Clients with Loglines
Let’s be honest… We love some clients more than others. (That’s okay!) In fact, we’d do almost anything to duplicate those lovable, easy-to-work-with, pay-on-time clients. They are the ones who are the...
View ArticleNick Usborne: Short Form Copywriting Tips and More
Date: December 17 2018 Topic: Nick Usborne: Short Form Copywriting Tips and More Presenter: Nick Usborne In this video interview, Nick Usborne discusses copywriting tips for short form copy and also...
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Reality Blog: The Meaning of a Successful Writer’s Life
This is Part 2 of our deeper dive into the business self-audit as outlined by business and life coach Ted Capshaw. Last week, we took a closer look at the first two sections of the T.I.M.E. acronym:...
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Five Ways to Land Copywriting Clients using Twitter
Smart B2B companies use social media to talk with customers and watch their competitors. Seventy percent of those businesses log into Twitter to do it, Social Media Examiner’s 2018 report says. Why...
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How to Access Your Writing Creativity Matrix
St. Michaels, Maryland is known as “The Town that Fooled the British.” During the War of 1812, this quaint hamlet on the eastern shore was a shipbuilding and trading port. In the early morning hours of...
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Reality Blog: Copywriting Success by Keeping it Simple
It doesn’t seem possible, but 2018 will be over in a few days. And 2019, with all its potential for success, is just around the corner. Exciting times, no doubt. This is the last Reality Blog of the...
View ArticleEd Gandia: Should Every Prospect Become a Client?
Date: December 28 2018 Topic: Ed Gandia: Should Every Copywriting Prospect Become a Client? Presenter: Ed Gandia In this video tip, Ed Gandia discusses one simple change you can make to be more...
View ArticleReality Blogger Steve Maurer’s Wrap Party
Date: December 31 2018 Topic: Reality Blogger Steve Maurer’s Wrap Party Presenter: Steve Maurer After two great years, it’s time to wrap up Steve Maurer’s time as the B2B Reality Blogger. Join us as we...
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Reality Blog: Meet the New Reality Blogger
This year, I have some big shoes to fill… Like all of you, I’ve enjoyed hearing from Steve Maurer as the B2B Writing Success Reality Blogger, and I’m honored to be taking up the title. Since you’re...
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3 Ways to Respond to Requests for Lower Fees
Getting occasional pushback from clients on your copywriting fees is an expected part of the selling process. Now, when you’re fully booked, you can stand firm on your terms. But if you’re in the early...
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5 Freelance Copywriting Success Tips for 2019
I have a confession. I’m a bit of a learning junkie. Well, maybe more than a bit. Where most people have home projects to purge clothes, I purge books, courses, and workshop materials. There’s no...
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