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2018 AWAI Copywriting Bootcamp Live Blog
Date: October 17-20 2018 Time: Real-time all day! Topic: AWAI Copywriting Bootcamp Live Blog Presenters: Top Copywriting Experts Each year, the AWAI Fast Track to Copywriting Success Bootcamp and Job...
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Reality Blog: Musings of a B2B Copywriter
Today’s post will be kind of strange. Well, maybe not strange, but certainly different. Right now, it’s 7:30 in the evening. I’ve typed my fingers to the bone today… well, almost. But I really believe...
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How to Write B2B Scripts (Part 2)
Writing B2B scripts can be a lot of fun, and when you get to hear or see the results, it’s quite an experience. In my previous article, I wrote about how B2B script writing is different from other...
View ArticleAnnouncing Our Spec Challenge Winners
The winners of the 2018 B2B Writing Success Spec Challenge were announced October 20, 2018 at the AWAI Copywriting Bootcamp in Delray Beach, Florida. We had lots of excellent entries and quite frankly,...
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Get B2B Clients with a Contently Portfolio
Having a list of samples or clips on your website is a good way to show your work to prospective clients, but unless your SEO is really good or your prospects already have your URL, it’s challenging to...
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Reality Blog: Keep Sharpening Your Copywriting Skills
The year was 1975. The place was the old Rhodeheaver Auditorium in Winona Lake, Indiana. One day in May, hundreds were gathered together for one purpose. The event? The final ceremony for the...
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How to Boost the Strength of Your B2B Writing Portfolio
You’ve heard of it. You may have even experienced it. Maybe you’re feeling it right now. The dreaded imposter syndrome. That place where many of us fall apart. Especially when you’re just starting out,...
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B2B Writing Success Member Update — 4Q 2018
Date: October 31 2018 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks We’ve got the best takeaways from the AWAI Copywriting Bootcamp to share and...
View ArticleVideo Tip: How to Avoid Payment Problems
Date: October 26 2018 Topic: Video Tip: How to Avoid Payment Problems Presenter: Ed Gandia In this video tip, Ed Gandia reveals how you can easily eliminate a common freelance problem — collecting your...
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Reality Blog: Where to Find B2B Copywriting Clients
I knew it was coming. And, I was NOT prepared for it. “Daddy… where do babies come from?” Yeah, it was THAT question. The first time it came from my son. I struggled through it as best I could. Did a...
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When a Prospect Already Has a Go-To Copywriter…
“Sorry, we’re already working with another writer…” Ever have a prospect tell you that? It’s happened to me a few times. In some cases, they already have a go-to freelance copywriter. Or they do their...
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Create a Visual Portfolio with Instagram Stories
As an online writer, creating a portfolio is a little easier than other creative freelancers such as designers or artists. You can create a page on your WordPress website or upload clips to a site like...
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Reality Blog: Give Your Business a TIME Audit
Last month, I attended the 2018 AWAI Copywriting Bootcamp and Job Fair in Delray Beach, Florida. I’ve already signed up for next year’s event in May of 2019. This year was my fifth time attending the...
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The Forgotten Page on Your Freelance Website
Your freelance website probably has all of the typical pages on it: Blog, Services, Resources, and Contact. You may even have a few landing pages and other specialty pages you use for targeted...
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Reality Blog: Bridging the Reader’s Curiosity Gap
As mentioned last week, Mary and I recently traveled to Florida for AWAI’s annual Copywriting Bootcamp and Job Fair. They never fail to be amazing events, and each time I go, I learn something new....
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7 Tips to Shorten Copy without Losing Impact
If you’ve been a copywriter for any length of time, you’ve run into this problem. You’ve written some copy, but it’s too long to fit into the available space. How do you cut it down? Especially if your...
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Captivate Any Audience with This Writing Technique
I was at an event recently and watched an expert deliver a message she clearly thought was critical. I could tell she knew her stuff, and she started to shift my way of thinking in the first few...
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Reality Blog: Extras from Your Copywriting Business
It’s hard to believe, but my tenure as the B2B Writing Success Reality Blogger is almost over. Soon, another up-and-coming copywriter will be taking the reins. And honestly, that’s a good thing. It...
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B2B Writing Success Announces the 2019 Reality Blogger
Earlier this month, B2B Writing Success conducted a spec challenge for our 2019 Reality Blogger. We received a flood of entries from B2B copywriters in a wide variety of niches and with all levels of...
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How to Take Time Off as a Freelancer
Recently, I’ve been working diligently towards a particular date. Not a project deadline, but my next week-long vacation. I want to unplug from my business and recharge, and most importantly, not take...
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