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A Secret and Powerful B2B Copywriting Tip
When I’m doing workshops and seminars, and even in the how-to guides I’ve written on copywriting, I’ll often share this secret B2B copywriting tip that few writers know about. It’s an especially...
View ArticleVideo Tip: How Blogging Leads to High-Value Projects
Date: Aug 31 2018 Topic: Video Tip: How B2B Blogging Leads to High-Value Projects Presenter: Ed Gandia In this video tip, Ed Gandia explains when it’s smart to take on B2B blogging projects and how to...
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Overcoming the Head Trash Holding You Back
It doesn’t matter who you are… It doesn’t matter what your background is… Or how much education, or experience, or fill-in-your-noun-of-choice-here that you have. Even if by most people’s standards...
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How an Accountability Partner Can Help You Succeed
If you’re starting out on a new venture — whether it’s a business, a hobby, an exercise routine, or anything else — you’ve probably already heard about the benefits of having an accountability partner....
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Special Report: Recommended Resources for B2B Copywriters
In this Special Report, we’ve gathered a list of the key recommended resources you’ll want to have on hand as a B2B copywriter. Whether you’re just starting your career or you’re a seasoned copywriter,...
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Reality Blog: How to Win Over Copywriting Prospects
Sooner or later, it will happen. If you’ve marketed yourself properly and put quality information in front of prospects… They’ll contact you. It may be an email or information sent via your website...
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What’s the Best Lead Magnet for a B2B Copywriter?
What is the best type of lead magnet for B2B writers and copywriters to use to attract potential clients? This was a question I received recently from a new B2B copywriter, so let me share my insights...
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5 Tips for a Powerful B2B Blog
The most successful B2B writers know content marketing is a cornerstone of a solid B2B marketing plan… And so far as content marketing goes, blogging is one of the best forms of promotion. There are...
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Reality Blog: Artificial Intelligence and Copybots
I recently read a post from popular blogger, author, speaker, and copywriter, Barry Feldman. He’s a bit of a rebel and quite outspoken. And according to his website bio, he’s obsessed with rock and...
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Using Account-Based Marketing to Land Dream Clients
Have you heard of account-based selling or account-based marketing? With this approach to prospecting, you target just a few companies that could make a big impact on your business. You may know it as...
View ArticleVideo Tip: A Proven Way to Tap Your Network
Date: Sept 21 2018 Topic: Video Tip: A Proven and Authentic Way to Tap Your Network Presenter: Ed Gandia In this video tip, Ed Gandia reveals an easy way to reach out to your existing network. You’ll...
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7 Ways to Automate Your Freelance Writing Business
Freelance writers like us generally want to spend more of our days writing and less of them attending meetings, sending emails, reconciling bank accounts, and dealing with more business admin tedium....
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Reality Blog: Handling Client Copy Revision Requests
Whenever two or more words are gathered together on a page… There’s a chance something’s going to get cut. Or changed for one reason or another. The fact is, edits or revisions are not only possible…...
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How to Ask Your Clients for Referrals
How would you like to get more referrals from your clients? There’s a successful technique I use that can get you referrals from clients, and do so without damaging the relationship with your client,...
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Tips to Help You Escape Freelance Fatigue
Depending on the industry you write for, your freelance business may be busier at certain times and not as much at others. Or you may reach a point where you’re busy all the time, which is tiring. Just...
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Reality Blog: Flipping the Easy Switch in Your Business
A few things happened this week that helped me flip the easy switch in my copywriting business. So, what do I mean by an “easy switch”? If you’ve watched any commercials on TV, you’ve probably seen the...
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7 Reasons Not to Discount Your Copywriting Fees
As consumers, we’ve been conditioned to shop on price. Unfortunately, that kind of discount mindset doesn’t always serve us well when it comes to pricing our own work as writers or copywriters. Here...
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How to Use Deadlines to Your Advantage
“A goal without a date is just a dream.” Psychiatrist Milton H. Erickson couldn’t have been more succinct — or correct. Setting deadlines is what makes things happen. Without deadlines, many activities...
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Reality Blog: Be a Copywriting Advisor to Your Clients
Honestly, I love B2B copywriting. I work with some great clients. Overall, the experience has been much more than I expected when I got started. When I first started writing, it was easy; but also kind...
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How to Get B2B Scriptwriting Work (Part 1)
One area of B2B copywriting that doesn’t get much attention is B2B scriptwriting. This is an area that can be a lot of fun, and lucrative to boot, but it’s hard to find good information about how to...
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