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5 Tips to Create Content Ideas Editors Will Love
Do you get frustrated when you hear an editor say, “pitch me some ideas” or anything that remotely sounds like an editor wants you to bring ideas to the table? Maybe you don’t like pitching ideas,...
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Reality Blog: Tips for B2B Copywriting Research
Nearly every B2B copywriting project starts with research. When writing for clients, you research their product or service and their target audience. You need to understand what you’re writing about...
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3 Ways to Make Your B2B Copy More Compelling
Words never exist a vacuum. They’re meant for a purpose. They want to be read. But who exactly will read them? That’s your first question when writing for decision makers. Who are these decision...
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The Freelancer’s Guide to Online Security
Wi-Fi is everywhere today: your local coffee shop, favorite restaurant, maybe even your local grocery store. It’s what makes being a freelance B2B copywriter more enjoyable — you can work from just...
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Reality Blog: How to Get Noticed by Prospects
Be noticeable. Sounds simple, right? But getting noticed in a sea of other copywriters isn’t always that easy. However, there are some things you can do to draw attention. Granted… some of these may...
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When You Need to Quit a B2B Copywriting Project
Normally we focus on getting clients and landing good projects. But sometimes, as freelancers, we’ve run into the opposite problem. In my experience, it’s very rare… But I want to address it in case...
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B2B Writing Success Member Update — 3Q 2018
Date: July 30 2018 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks The AWAI Bootcamp and Job Fair are almost here! Today, we’ll talk about how you...
View ArticleVideo Tip: Should You Post Your Fees on Your Website?
Date: July 26 2018 Topic: Video Tip: Should You Post Your Fees on Your Website? Presenter: Ed Gandia In this video tip, Ed Gandia goes through the pros and cons of posting your fees on your website....
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Reality Blog: 5 Ways Reading Helps B2B Copywriters
I’ve spoken of my library before. And how I mistakenly thought that a copywriter’s library should be filled with impressive works about the art and craft of writing copy, marketing oneself, and...
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Working with Small Businesses as a B2B Copywriter
As a B2B copywriter, you might work with creative agencies or the marketing directors for mid-sized or larger companies. But there’s a third type of client you might work for, and that’s small...
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Keeping Clients in Other Time Zones Happy
It’s always exciting to hear stories from B2B Writing Success members who work from exotic places or those who have clients around the world. They’ve all managed to work with clients in different...
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Reality Blog: 7 Steps to Setting Successful Goals
I’ve got a pair of glasses I use for close-up work — reading, writing… that sort of stuff. They go with me everywhere, including my job. Some of the labels on the equipment seem printed in much smaller...
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Self-Confidence and Success as a B2B Copywriter
Copywriters sometimes tell me that much of what I teach won’t work for them. They claim my strategies and tactics worked for me because of my sales background. Or they’ll point out that I seem to have...
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Copywriting Tips from the Movies
You’ve decided to take a little time to relax by watching a movie. But which one? And where? There are so many options today… hundreds of movies are available through TV, online, or at the movie...
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Reality Blog: Avoid This Easy Freelance Mistake
It’s been a busy month here at Steve Maurer Freelance Writing. I’ve had quite a few prospects knocking on my digital door. In fact, I’ve got a call scheduled later this afternoon. It’s a far cry from...
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How to Win the Conversational Style Argument
Many years ago, I landed a sales training client. I was discussing web copy on a telephone conversation with the president of the company. On the homepage of his website, the copy describing his sales...
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Adapting Content for an International Audience
I recently read a horror story about American Airlines… Nothing to do with the airline stories we’ve heard lately, where people are being dragged off planes or worse. No, this story was about a serious...
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How to Create an Accurate B2B Buyer Persona
What is a buyer persona? A buyer persona is simply a profile of your client’s ideal customer. You might actually have two or three different buyer personas for a particular client because a client may...
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The Freelancer’s Guide to Business Finances
When you stay on top of your freelance finances throughout the year, you’ll always know exactly how profitable your business is. Plus, “tax time” will be a lot less stressful. You’ll have your expenses...
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Reality Blog: How to Set Your Copywriting Fees
Setting and quoting copywriting fees for a project can feel intimidating for new freelance B2B copywriters. They may not feel comfortable charging professional fees when first starting out. That...
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