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Should You Hire a Virtual Assistant?
One of the things I often struggle with is what I call the last mile on a B2B copywriting project. A perfect example happened just a couple of days ago… I was writing a website. I was soaring through...
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How to Expand Your Freelance Business
Most freelancers think the only real way to increase their income is to expand their business by managing a team of freelancers or by creating an online store where you sell 25 different info products...
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Reality Blog: Where Are My Clients? Everywhere!
It’s happening… again. At precisely 11 a.m. Central Time on Tuesday, I was on the phone with an industrial copywriting prospect. He’d found my website through Google, gone to my contact page, and...
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Why Are You a B2B Copywriter?
Here’s a question for ya… Why are you a freelance B2B copywriter? Or more specifically, why do you do this work every day? This is one of the most important questions you can ask yourself. And if you...
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Using Negative Thinking in Your B2B Copywriting
When I interviewed copywriter, coach, and author David Garfinkel on my podcast, he introduced a concept that can improve your B2B copywriting. He calls it “the power of negative thinking.” As B2B...
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Reality Blog: B2B Copywriting Pricing Tips
One of the most perplexing parts of running a copywriting business is pricing. Many new copywriters really don’t know what to charge for their services. It was that way for me in the beginning, anyway....
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When Should You Charge for Revisions?
One situation you’ll encounter as a copywriter is making revisions. It’s a common part of copy projects. But then the question becomes whether or not you should charge for the additional work. Here are...
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What Really Matters to B2B Copywriting Clients
Ever have one of those moments where you’re not feeling at your creative best, but your client loves the work you sent them anyway? Admit it, you have… in fact, we all have. To a certain degree, that’s...
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Reality Blog: A Step Toward Full-Time Freelancing
Ah, the writer’s life! For many of us freelance copywriters, it’s the dream of going full-time in the business. Of leaving the “day job,” and being totally in charge of our life. Working from anywhere...
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How to Find a Copywriting Mentor
Most writers can benefit from having a mentor. Even some of the most successful individuals out there have given credit to those who helped them learn and grow along the way — no one has to travel the...
View ArticleEd Gandia: What You Need to Do to Get B2B Clients
Date: June 25 2018 Topic: Ed Gandia: What You Need to Do to Get B2B Clients Presenter: Ed Gandia In this video interview, Ed Gandia shares his expert advice on how to get your first client and build...
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Reality Blog: Talking with Copywriting Prospects
When you’re starting a new copywriting business, there’s nothing more exciting than getting that first call or email from a copywriting prospect. I can still remember when I first started out. For a...
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A 5-Step Method for Better B2B Sales Copy
Would you like to be able to write better B2B sales copy in less time? You can with the five-part strategy I use to produce winning B2B sales copy for my own clients. If you use this strategy before...
View ArticleVideo Tip: Stick to Your Process for Success
Date: June 29 2018 Topic: Video Tip: Stick to Your Process for Success Presenter: Ed Gandia In this video tip, Ed Gandia explains why looking at sunk costs isn’t the best way to decide which clients to...
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How to Avoid 5 Common Freelance Mistakes
Once you’ve landed a client, you want to impress them so they hire you again and again. There’s more to making a client happy than just writing great copy. You also need to create a good experience for...
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Reality Blog: Midyear Copywriting Business Checkup
Today, it’s July 4, 2018. And two days ago, it was Monday, July 2. Why are those dates significant to me? Why do I point them out? Well, on the fourth of July, we Americans celebrate our Independence...
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How to Keep a B2B Client When Your Contact Leaves
When you’re a Business-to-Business copywriter or consultant, the company you’re working with is not actually your client. It’s actually the business owner or the marketing director who hired you for...
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7 Effective Strategies for Generating B2B Leads
It goes without saying that customers are the lifeblood of any business… But before someone becomes a customer, they’re a prospect or lead. (This is especially true in the B2B context, where purchases...
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Reality Blog: Why I’m Setting Aside Some “ME” Time
Last week, we took a midyear evaluation of my B2B copywriting business for 2018. And it was interesting to see how the year was progressing. But for quite some time, a thought has been banging around...
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How to Raise Your Fees Without Breaking a Sweat
If you want to grow your freelance income or start working with better-paying clients… there are two ways to do that. You can take the Nike approach and just do it. You start going after a completely...
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