Clik here to view.
8 Tips for Writing Infographics Readers Will Love
It’s a classic conundrum. You have some strong statistics that would be really meaningful for your audience… For example, stats like… content with relevant images gets 94% more views than those without...
View ArticleClik here to view.
Reality Blog: Designing a Plan for Growth
A few weeks ago, I joined a gym. Planet Fitness, to be exact. I opted for the PF Black Card that provides extra perks. You may be wondering what this has to do with building a B2B copywriting business,...
View ArticleClik here to view.
8 Tips for Writing B2B Radio Ads (Part 2)
Last week, I told you about the basics of the radio ad writing business and how it works. I gave you some tips on how to break in and get some of these gigs. This week, I want to give you some tips for...
View ArticleClik here to view.
Coworking Spaces: Are They Worth a Try?
Owning a freelance business means you’re working long hours on your computer, probably at home or in a coffee shop. Working from home can be lonely, and feel isolating at times. Working at home can...
View ArticleClik here to view.
Lessons from a 31-Day Article Challenge
This year, I decided to work on a different goal or habit each month. Working on a new goal for one month at a time seemed less intimidating than trying commit to something for an entire year — and it...
View ArticleVideo Tip: How to Know You’re Ready to Make the Leap
Date: April 27 2018 Topic: Video Tip: How to Know You’re Ready to Make the Leap Presenter: Ed Gandia In this video tip, Ed Gandia goes over the three things you need to have in place in order to...
View ArticleClik here to view.
B2B Writing Success Member Update — 2Q 2018
Date: April 30 2018 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks Technology changes. Social media changes. Email changes. It’s a lot to keep up...
View ArticleClik here to view.
Reality Blog: A Simple Success Formula
There are a lot of acronyms and formulas used when creating a copywriting work. These tools help us to create sensible, effective, and persuasive copy. For example, the acronym AIDA gives us a great...
View ArticleClik here to view.
The “Marketing Agency Piggyback” Strategy
When you’re getting started as a freelancer, you have to deal with some big competing priorities. You have to prospect for clients. Manage your time effectively. Produce great work. All while trying to...
View ArticleClik here to view.
A Surprising Place B2B Sales Methods Work Well
I have a client who is a therapist. Her expertise is personality disorders… especially narcissism. In her line of work, she helps a lot of people who are in the process of getting a divorce from their...
View ArticleClik here to view.
Reality Blog: Overcoming a Blog-Writing Challenge
“The best laid plans of mice and men go oft awry.” The quote comes from Scottish poet Robert Burns’ poem, To a Mouse. Burns was both a poet and a farmer, and his quote came to mind as I wrote last...
View ArticleClik here to view.
How to Avoid the 5 Most Common B2B Buyer Turnoffs
In October 2017, the Aberdeen Group and PJ Advertising published a survey of over 250 B2B buyers spread over a variety of industries and company sizes. The goal was to find out what these buyers focus...
View ArticleClik here to view.
How to Auto-Publish WordPress Posts to LinkedIn
We’ve talked about LinkedIn and publishing articles and status updates there to get your content out in front of new audiences. Wouldn’t it be nice if there were a way you could automatically send out...
View ArticleClik here to view.
Reality Blog: The Best Time to Contact a Prospect
Reconnecting old friends is one thing social media platforms like Facebook have been great about. You probably have some old school friends you’ve lost contact with, yet social media helps you get back...
View ArticleClik here to view.
How to Pitch Articles to B2B Publications
A few years ago, I published an article in a B2B trade publication, and then forgot about it when I moved on to other projects. Then out of nowhere, I got a client who called me and said he had come...
View ArticleClik here to view.
The Problem with Your B2B Client’s Website
Here’s a statistic that stopped me in my tracks… According to HubSpot’s State of Inbound report, 26% of companies say that managing their website is one of their top marketing challenges. Which...
View ArticleClik here to view.
Reality Blog: Taking Care of Your Writing Tools
As a writer, you know the obvious tools of the trade. Back in the day, it might have been a good pen and paper, or perhaps a typewriter. Today, we all use a computer. Keeping your computer up-to-date...
View ArticleClik here to view.
Copywriting Makeovers: Tips and Tricks
There’s a copywriting project that can be very lucrative for B2B copywriters. Or, it can be a problem. I’m talking about copywriting makeovers. There are two common scenarios. First, you have a client...
View ArticleClik here to view.
How and Why to Display Random Posts in WordPress
Normally, WordPress displays your blog posts in reverse chronological order (from newest to oldest), so readers see your latest posts first. Which makes sense for readers tuning in for your most...
View ArticleClik here to view.
Reality Blog: Why I Keep Working
Have you ever felt like it’s time to throw in the towel? You know that term, right? It comes from the world of boxing. When a fighter can’t go another round, his manager throws a towel into the center...
View Article