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Reality Blog: What to Ask an A-list Copywriter
If you’ve ever attended a big event for B2B copywriters, like AWAI’s Bootcamp, then you’ve probably had the chance to meet and mingle with “A-list” writers, the kinds of writers who are already flooded...
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How to Position Yourself as a B2B Social Media Expert
When social media first arrived in the form of MySpace, and then Facebook and Twitter, social media was primarily just that. Social. Then celebrities jumped on the bandwagon, and more and more people...
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How to Show Your Expertise to Prospects
Picture this… You’re on a call with a potential client. You’re really excited at the opportunity to work with them when the dreaded question comes up. “Where can I see some of your copywriting...
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Reality Blog: Goals and Habits for 2019
Last week, I discussed my ideas on how to get started as a B2B copywriter… And I really do believe there’s a lot of power in just getting started, even if you’re not quite sure where to start… But,...
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Reality Blog: 5 Ways to Get Copywriting Clients
As a B2B copywriter, marketing is important… But, if you can find ways to get copywriting clients to come to you with less marketing effort, wouldn’t that make things easier? Having clients come to you...
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Find Your Next B2B Copywriting Client Here
For new writers, it’s a leap of faith to believe that what they do moves them forward to getting their first B2B copywriting client. It is said that 30-50% of those looking for their first client will...
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Ricki Linksman: Member Success Story
Date: January 28 2019 Time: 12:00 Noon ET Topic: Ricki Linksman: Member Success Story Presenter: Ricki Linskman In this member success interview, Charlotte Hicks talks with Ricki Linksman about her...
View ArticleEd Gandia: Why You Want to Be on the Backup List
Date: January 25 2019 Topic: Ed Gandia: Why You Want to Be On The Backup Copywriter List Presenter: Ed Gandia In this video tip, Ed Gandia explains what a prospect really means when they say they have...
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Reality Blog: Turn Networking into Paid Projects
In-person networking can be one of the fastest, most efficient ways to meet and work with new clients. Now I realize for some of you, networking sounds intimidating. While no two B2B copywriters are...
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Why a CRM Is Useful for Freelancer Copywriters
As your freelance business grows, you’ll find yourself juggling more emails and contacts every day. There are your clients that need status updates of your project work, replies to questions from...
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The Quick and Easy Way to Create a Lead Magnet
Lead magnets (aka “buzz pieces”) are useful tools for freelancers. As a freelance professional, they can help you: Generate leads Position yourself as an expert (or as the obvious choice) Give...
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Reality Blog: Boost Your Business Writing Articles
As a B2B copywriter, you’re probably well-trained in writing persuasive copy and marketing materials. And if your schedule is already completely full of projects… or, if you’re already meeting your...
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Selling Yourself to B2B Marketing Directors
As you may know, there are three categories of clients that you’ll likely work with as a B2B writer or a copywriter. The first category is business owners. The second category is what I call agency...
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B2B Writing Success Member Update — 1Q 2019
Date: February 11, 2019 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks In the first Member Update of 2019 we’ll give you tips to help make your path...
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Reality Blog: Using Your Storytelling Skills
A new potential client reached out to me via email the first time I was published on a big veterinary blog. They liked my article about client empathy, and wanted to connect because of it. This was...
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How Do Your Clients Measure Success?
For many B2B campaigns, results are often measured in sales, leads, or new clients. But there are exceptions. Let me explain… Not all businesses are bottom-line driven. Some companies exist to promote...
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Reach Your Income Goals with This Simple Habit
I have a confession. I’m not a spreadsheet whiz. And I stink at entering data in them and being consistent about updating a spreadsheet. At least I was. After MANY abandoned attempts over the years, I...
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Reality Blog: How to Raise Your Copywriting Fees
I was excited to get the email… One of my previous clients wanted to work together on a new project! A few blog posts to start with, plus the possibility of ongoing, long-term work… The only problem? I...
View ArticleEd Gandia: What You Can Outsource in Your Business
Date: February 22 2019 Topic: Ed Gandia: What You Can Outsource in Your Copywriting Business Presenter: Ed Gandia In this video tip, Ed Gandia discusses the tasks you can outsource in your freelance...
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Are You Ready to Quit Your Day Job?
How do you launch a successful freelance business? Where do you even start? There’s no such thing as a one-size-fits-all business plan. And of course I can’t cover every aspect of launching a freelance...
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