The Quick and Easy Way to Create a Lead Magnet

Lead magnets (aka “buzz pieces”) are useful tools for freelancers. As a freelance professional, they can help you:

• Generate leads
• Position yourself as an expert (or as the obvious choice)
• Give prospects a taste of your work and how you think
• Stay in touch with longer-term (not-yet-ready) prospects
• Build trust and credibility with prospects
• Make it easier to take someone from cold prospect to paying client

But recognizing their value doesn’t make them any easier to create. Getting your lead magnet done is something that can sit on your to-do list for months — if not years. It’s a constant and unforgiving nag that’s both frustrating and overwhelming.

The secret to finally publishing your lead magnet is to break the process into smaller steps and assign manageable timelines. Here’s a blueprint you can follow…

The Lead Magnet Creation Process

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