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Reality Blog: The Joy of Tidying Up
How many times has something like this happened to you? The other day, I sat down at my desk to begin working on a big project… But, I couldn’t find the piece of paper where I had scribbled down my...
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Marketing Yourself Roadmap: Thinking Like an Owner
I planned my first ever road trip at 18. There was no GPS, no WAZE to steer us around traffic snarls. But my friend and I had a map, a destination, and a vehicle. We left at dawn and had a goal of...
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Reality Blog: When Clients Don’t Respond
You may have heard the term “ghosting” before. The dictionary defines it as “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all...
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The Buyer’s Journey: Lessons from Trail Building
You might be familiar with the idea of creating a buyer’s journey as part of content marketing. This is when you lay out your content in a way that naturally leads your prospect from where they are to...
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How to Avoid 7 Common B2B Copywriting Mistakes
Have you ever written Business-to-Consumer (B2C) copy? If so, then you can probably write Business-to-Business (B2B) copy. At least that’s what some people assume… But it’s certainly not a given. B2B...
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Marketing Yourself Roadmap: Creating a Marketing Plan
If you’ve ever wondered how to land clients (and how to keep the work coming) then this is for you. It’s a simple plan you can tweak for your needs and adjust over time. After all, developing a...
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Reality Blog: Master the Art of Client Phone Calls
I just got off the phone with a potential client who was as nice as you could possibly imagine. They called me from overseas… they were professional and courteous… and we got along well and will...
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The 4 Master Content Topics for B2B Copywriters
Imagine this scenario: A client wants you to write a meaty, interesting article for their blog every two weeks. They may post other content on their blog as well, but they want you to plan and write an...
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Marketing Yourself Roadmap: Finding Time for Marketing
Too many freelance business owners would rather do most anything than market their business. However, if you don’t make the time to do it, you won’t be able to stay in business. The key is to create a...
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Reality Blog: How to Handle Big Copywriting Projects
The other day, I started working on a big project — editing and updating a promotion that was about 20 pages long. And it had a lot of moving parts to keep track of — meaning I couldn’t just get to...
View ArticleEd Gandia: Reconnecting on LinkedIn
Date: March 29 2019 Topic: Ed Gandia: Reconnecting on LinkedIn Presenter: Ed Gandia In this video tip, Ed Gandia explains why reconnecting on LinkedIn can have a huge payoff and how you can start the...
View ArticleEstablishing Your Freelance Copywriting Brand
Date: March 30 2019 Topic: Establishing Your Freelance Copywriting Brand Presenter: Sarah Masci In this video interview, Sarah Masci explains why establishing a clear brand for your freelance...
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Marketing Yourself Roadmap: Assessing Your Marketing
Does this sound familiar? You need a new client (or three) and you start wildly posting on multiple social media channels — for about a week. Or maybe you feel compelled to hit every networking event...
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Reality Blog: Health Insurance for Freelancers
Maybe you’re already a full-time freelance writer… or, maybe you’re still working another job and starting your writing business on the side. Either way, if you’re reading a blog about being a...
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How to Create a Newsletter Article in a Hurry
If you have a newsletter or blog for your writing business, you’ve probably experienced the following scenario: Your self-imposed deadline for publication is quickly approaching. At the same time,...
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B2B Writing Success Member Update — Copy Critiques
Date: April 29, 2019 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks With Bootcamp and Job Fair just around the corner, it’s the perfect time to get...
View ArticleHow to Create a Powerful Lead Magnet in 5 Easy Steps
What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or LinkedIn message (though that is valuable), but instead they let you...
View ArticleReality Blog: Writing When Life Gets in the Way
2019 is off to a funny start… So far, it’s been a mix of good and bad, ups and downs… but in total, I’ve been busier than expected with things outside of my professional life. This can happen with any...
View ArticleWriting Brochures: Less is More
I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three brochures had a good look overall with appropriate...
View Article25 Chrome Extensions for Freelancers
Google Chrome has become the preferred browser for many freelancers. These extensions are one reason why. The post 25 Chrome Extensions for Freelancers appeared first on B2B Writing Success.
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