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Reality Blog: New Year’s Resolutions with a Plan
Things are going to be different this year. I’m going to work harder on my business than ever before. I’m going to make enough money to leave my job and go totally freelance. I will lose weight… I will...
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How to Increase Your Productivity as a B2B Writer
High productivity is one of the most important ingredients to success as a freelance B2B copywriter or writer. The faster you’re able to get projects done, the more money you’ll make on those projects....
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Storytelling Emails that Sell Like Crazy
Lauren Hazel is an email copywriter who uses storytelling to sell. Lauren understood the power of storytelling long before she became an email copywriter and marketer. She used to own an online...
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How to Get on Retainer with Copywriting Clients
One of the downsides of freelancing is the uncertainty when it comes to cash flow. As a freelancer, you’re typically stringing together a series of paid projects in the hopes of creating a steady cash...
View ArticleThe Role of White Papers in Today’s B2B Marketing
Date: January 15 2017 Topic: The Role of White Papers in Today’s B2B Marketing Presenter: Gordon Graham Are white papers going away? Gordon Graham says absolutely not! In this video interview, Gordon...
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B2B Writing Success Member Update — 1Q 2018
Date: January 29 2018 Time: 2:00 p.m. Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks It’s a new year and we want to help you make the most of it. In today’s Member...
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Reality Blog: How Do You Justify Your Writing Fees?
Over the holidays, I read a delightful book about how to write better. The title is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Top marketing veteran Ann Handley wrote...
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3 Ways a Mastermind Group Can Boost Your Success
“Why are you going to Dallas?” “For my mastermind meeting,” I answered, anticipating the next question. Sure enough, Nancy asked, “What’s a mastermind?” I gave her a quick explanation of how a...
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14 Problems to Avoid with Your WordPress Site
WordPress is used by over 29% of all websites in the world, with a nearly 60% market share. You may think that it’s mainly used by regular folks to power their blogs, but in fact, there are some pretty...
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Reality Blog: 3 Copywriting Productivity Hacks
Every job has tools and tricks of the trade. Using them properly enhances performance and increases productivity. And, often a tool works differently, depending on the person using it. I have tools and...
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Leverage Your Product Knowledge as a B2B Writer
Would you like to save time, reduce stress, and make more money per project? You can when you leverage your product knowledge. Let me give you an example. I’ve never been a Realtor or a real estate...
View ArticleVideo Tip: Grow by Expanding Your Comfort Zone
Date: January 26 2018 Topic: Grow by Expanding Your Comfort Zone Presenter: Ed Gandia In this freelance copywriting tip, Ed Gandia describes the three levels of comfort and how you can easily and...
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Reality Blog: Juggling in My Copywriting Business
Honestly, sometimes I feel like building a copywriting business is a three-ring circus. There are many moving parts that pull you in different directions! You might be like me. I have a business to...
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3 Copywriting Client Barriers
As B2B copywriters and freelancers, we work hard to market ourselves and maintain a steady flow of copywriting clients. After all, that’s how we make a living — no matter how good we are at writing, we...
View ArticleGordon Graham on B2B Content Marketing
Date: February 5 2018 Topic: Gordon Graham on B2B Content Marketing Presenter: Gordon Graham Recently, Gordon Graham talked about the role of content in today’s B2B marketing and how you can be the...
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Reality Blog: Balancing a Freelance Business and a Job
Last night, sleep didn’t come easily. I tossed and turned all night, waking up several times to wander through the house. Honestly, there are times when trying to build a freelance copywriting business...
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Make Your Elevator Pitch Authentic and Memorable
It wasn’t too long ago that most business was generated through in-person networking. Back then, you had to be good at explaining what you did, whom you served, and why you were different or better...
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How to Choose and Work with B2B Influencers
You see it everywhere: actors and other celebrities as spokespeople for brands. Social media stars — people with lots of followers — partnering with companies to create a new product or product line....
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Reality Blog: Why I Started with Content Marketing
When I first started copywriting, content marketing caught my eye. Honestly, writing sales copy scared me. It just wasn’t my thing, as they say. That’s changed, and I’ll tell you why in a few minutes....
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How to Be a Go-To Freelance Writer for Agencies
Working for an agency has many advantages, but how do you get that work? And how do you get to the top of their go-to list of freelance writers? By agency, I’m referring to any company that does...
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