Date: December 11 2017
Topic: Email Marketing: The B2B Buyer’s Progression
Presenter: Steve Slaunwhite
A B2B Writing Success member wrote in and asked about the content progression of an email series as the campaign moves toward the call-to-action.
In this video interview, Steve outlines a typical email sequence for a free trial offer.
Steve discusses:
- What you need to do before you start writing
- How each email has an important role in the process
- What each email should say and when to ask for the sale
Plus, Steve gives you guidelines on what you can charge for an email series.
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