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Make It Easy for Clients to Say Yes with a Lead Generating E-book

Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book. The post Make It Easy for Clients to Say Yes with a Lead Generating...

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Why You Must Do Email Segmenting for B2B Audiences

B2B purchases often involve a variety of decision-makers. To get the right message to the right person, use email segmenting. The post Why You Must Do Email Segmenting for B2B Audiences appeared first...

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5 Fears I Faced and Beat So I Could Create Content on LinkedIn

Creating content positively impacts your business. But if you're not consistent, you may need to overcome one of these five fears. The post 5 Fears I Faced and Beat So I Could Create Content on...

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Adopting This One Daily Habit Can Boost Your Writing Success

Science shows there is one change you can make to affect all areas of your life. Adopt this daily habit and boost your writing success. The post Adopting This One Daily Habit Can Boost Your Writing...

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The Victory Isn’t Always about the Finish Line: the Cliff Young Story

In your writing career, victory can come from how you run the race. Get inspired by Cliff Young’s story. The post The Victory Isn’t Always about the Finish Line: the Cliff Young Story appeared first on...

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What Should and Should Not Be on Your LinkedIn Banner Image

Your LinkedIn banner image can be a means to build credibility, boost conversions, and brand your business. Here's how. The post What Should and Should Not Be on Your LinkedIn Banner Image appeared...

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5 Ways Artificial Intelligence Can Help You Write

Instead of worrying about AI, think about artificial intelligence as a co-pilot to help you. Here are five ways AI can help you write. The post 5 Ways Artificial Intelligence Can Help You Write...

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6 Popular Sales Enablement Content Projects B2B Sales Team Need

Sales enablement content projects are a significant part of the explosion of sales enablement activities. Here are the six most popular projects. The post 6 Popular Sales Enablement Content Projects...

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4 Advantages of Working with a Client Who Knows Copywriting

Nervous about working with a client who knows copywriting? Don't be: here are four advantages you’ll reap from that relationship. The post 4 Advantages of Working with a Client Who Knows Copywriting...

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Sales Enablement Prospecting: Who Should You Reach Out To?

Sales enablement copy and content are written for the sales team, so who do you target with your sales enablement prospecting? The post Sales Enablement Prospecting: Who Should You Reach Out To?...

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3 Trade Show Lessons to Boost Your List of Potential Clients

Is your calendar not full yet? Take along these three lessons I learned to any trade show you visit to boost your list of potential clients. The post 3 Trade Show Lessons to Boost Your List of...

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Sales Enablement Clients: Which Companies Should You Target?

When looking for sales enablement clients, certain types of companies are more likely to hire you. Here’s who to target. The post Sales Enablement Clients: Which Companies Should You Target? appeared...

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Tools of Titans: Think Big and Build Small to Grow Your Business

If freelancers approach the glut of information in Tools of Titans the right way, you can think big/build small for business success. The post Tools of Titans: Think Big and Build Small to Grow Your...

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Rocket Your Copywriting Business with Emotional Storytelling

Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling. The post Rocket Your Copywriting Business with Emotional Storytelling appeared first on B2B...

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Facebook Marketing Success Tips for Today’s Audiences

Facebook business rules change… and Facebook users get savvier. Use these updated Facebook marketing tips to succeed with today's ads. The post Facebook Marketing Success Tips for Today’s Audiences...

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How to Set Up the Framework for Your Copywriting Blog

Curtis Dennis started his own freelance blog and measured his progress for us in this three-part series… here’s how he set up the blog. The post How to Set Up the Framework for Your Copywriting Blog...

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5 Ways to Stay Grounded and Happy

Be wary of the hustle of self-improvement culture. Here are five ways to stay grounded and happy in the pursuit of your writer’s life. The post 5 Ways to Stay Grounded and Happy appeared first on B2B...

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How to Know If Your Copywriting Blog Is Working

Curtis Dennis started his own blog and measured his progress for us in this three-part series… here’s how he knows if his blog is working. The post How to Know If Your Copywriting Blog Is Working...

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Use Top B2B Brand Storytelling Techniques for Your Own Business

Find out how you can adapt these techniques for B2B brand storytelling used by top B2B brands for your own copywriting business. The post Use Top B2B Brand Storytelling Techniques for Your Own Business...

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A Step-by-Step Guide to a Client-Winning Portfolio

Use this step-by-step guide to a client-winning portfolio to overcome the dilemma of no clients... so no portfolio... so no clients. The post A Step-by-Step Guide to a Client-Winning Portfolio appeared...

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