I wrote an article about niches for a sister publication recently. In fact, I’ve written a lot about niches or target markets in the past few months. I believe there’s nothing better for getting better clients faster than having one.
This is something I struggled with a lot in my early copywriting career. Had I found a niche sooner, there’s no doubt I’d be farther down the path to my dream of a writer’s life.
To get you off to a great start in the New Year, I wanted to share my thoughts on niches, also called target markets.
It’s an important topic… and a confusing one as well. There are so many ideas floating around about niches that it boggles the mind. Really, it’s not that hard once you get a handle on it. And it’s important to figure it out, because it impacts how you market your services.
From what I’ve seen, getting clients is the most pressing issue facing new copywriters. Many have no idea as to where to start finding and signing them. It’s the one major stumbling block in the road to successful freelancing.
I understand that problem as I’ve had it myself. And I believe it’s connected to the niche issue.
So, I’m going to share three things about niches you need to understand:
- A good, working definition of what a niche is.
- The reason having a niche is important to getting better clients faster.
- How to start narrowing down your focus to find a good niche for you.
Once you get these three concepts down, you’ll find it easier to choose the best niche for you to work with. And, you’ll know how to find better paying clients once you’re armed with this information.
I know that once I found a niche suitable for my skill set and knowledgebase, finding my ideal clients was easier. And, not only that, it was easier for my ideal client to find me.
So, let’s begin with a clear definition of what a niche means in the wide world of copywriting.
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